课程一:Analyst basics
Part 1: Data cleansing: Database/Datawarehouse
- 大数据时代 big data如何管理,提取,保存,更新,并非想象的简单。如何从传统的 Database Access SQL过渡到 cloud based data warehouse。
- BA的原材料:data。在做任何分析之前,如何 cleansing处理 raw data成为 BA可以用来分析推敲的 useful data,需要经过一些特殊的处理。
案例 1: FMCG market leader: database management
案例 2:FMCG market leader: data cleansing/transforming
- 完成准备分析所需的 data和 backup。
Part 2: Data modelling and analysis
- 分析是从何开始的 -前序工作 prepare to analyse:where do we start.
- Data Analysis models: natural model, logical model, business requirement model, stakeholder model.
案例 1:FMCG: natural model 案例 2:FMCG: logical model
案 例 3: FMCG: business requirement model
案 例 4: FMCG: stakeholder model
Part 3: Reporting and design:
案例 1 FMCG market leader:如何设计和改进 Monthly Reporting Pack (P&L, Forecast, waterfall chart,
top vendors, non-financial by commodity summary, by vendor summary, special case study analysis, business improvement opportunities)
Part 4: Tools and systems:
- Power pivot
- Power query
- SmartView
- Power BI
课程二:Financial Planning and Budgeting Analysis
Part 1:Understand budget and Financial Modelling
- Budget and Business Strategy
- Financial planning and Financial Modelling如何建模
- Pre-budget analysis to support budgeting预算前期准备分析
案例 1: ASX 50 Commercial Property:Pre-budget analysis for Property Portfolio Budget FY18模型分析
案例 2:FMCG market leader: Pre-budget analysis for Supply Chain Budget FY19模型分析
Part 2: Budgeting Analytics
- Budgeting process milestones
- Analysis to support each milestone
案例 1:ASX 50 Commercial Property:Budget流程解析,如何在每一个 budget milestone具备所需的信息,通过 driver tree做出正确的数据分析来支持预算的准确性。
案例 2:FMCG market leader:Budget流程分析,如何安排不同阶段预算进程所需的分析,以及他们之间的逻辑顺序。
Part 3: Fixing budget – Forecasting
- Rolling Forecasting Analysis and modelling
案例 1:FMCG market leader: Supply Chain DC Forecasting Model and driver analysis
课程三:Operational Analysis
- Understand business operations
案例 1:FMCG market leader:truly understand your business,Balance Scorecard approach
- Operational data
- Operational KPI matrix
- Solving puzzles - ad hoc operational analysis
案例 2:ASX 50 Commercial Property : Centre traffic analysis (基本的 operational analysis)
案例 3:FMCG market leader: Supply Chain Freight utilisation analysis (行业基础分析)
案例 4:FMCG market leader: DC operational analysis (operational performance analysis)
案例 5:学生实际操作,老师课前提供 3个案例和 raw data,学生通过逻辑分析,做出相应的分析操作和结果,以及提供解决问题的方案。
课程四:Business Analysis(combine Financial and Non-Financial analysis)
Part 1: Basic Approaches
- 做综合商业分析需要如何入手,5步模型,通用大多盈利行业。
- Business analysis categories 主要分类:
- Trend analysis: basic
- Variance analysis: vs LY vs L4L vs budget vs forecast vs benchmark
- Impact analysis: eg. volume and price
- Pattern analysis:
- Combination analysis:
- Other types of analysis:
案例 1:FMCG market leader: Ambient Margin % analysis (复杂数据分层的分析,如何拆分复杂模型, 首先从毫无 clue开始如何着手,到从分析 leading data到分析对 lagging financial data的影响,到
最后找到 pattern,分析汇总,并提供 recommendations)
Part 2: 高级 Presentaion/Visualisation
- 目前最流行 visualisation tools
- Drivertree
案例 1:FMCG market leader: Supply Chain Freight Monthly Report
- Waterfall
案例 2:FMCG market leader: Supply Chain Freight Monthly Report
- Dashboard and Power BI
- 面试技巧
- 1对 1以及 panel interview学员面试实际演练,让每个学员都参与实际体会到老师多年面试经验和 recruitment以及猎头公司的内部信息的传授,实际操作立刻上手应用,加强自信面试得心应手, 最大化 BA面试成功率。